Since being named host of the world’s premier sporting event, an added sense of enthusiasm has filled the carnival atmosphere of Brazil. However, the road leading up to this summer’s edition of the Games has not been a smooth one, as Brazil has had to endure significant hurdles.
For months, the most notable issues garnering headlines in the news have been the water pollution of Guanabara Bay, the multi-billion dollar scandal involving Brazilian President Dilma Rousseff, and the spread of the Zika virus in the region. However, an underlying issue making waves prior to the start of the Games is whether or not Brazil’s wireless infrastructure will be able to handle the increased traffic brought on by the massive crowds expected to descend upon Rio.
Despite the political and economic turmoil, the country has taken strides to improve their telecommunication infrastructure required to establish the backbone to keep athletes, media, and spectators connected throughout the event.
The Rio 2016 Games, offering a total of 7.5 million tickets for purchase and hosting more than 10,000 athletes, is expected to generate 50 percent more wireless data activity than the previous London 2012 Games. In addition to the increase in mobile traffic, free Wi-Fi will be made available at all 37 event venues as well as the athlete’s village. To meet this surge in traffic, the country has invested $360 million in beefing up its communication infrastructure, which had previously been upgraded for the 2014 World Cup.
The companies partnering with the Olympic Games to upgrade communication services are Cisco Systems and the consortium of Embratel and Claro. Cisco, responsible for network infrastructure, has established 7,000 Wi-Fi access points and 100,000 LAN portal networks, while Embratel/Claro, the event’s official telecommunication service provider, is preparing to support the estimated 27 million voice calls that will be made over the course of the 17 days.
Assuring the services associated with this immense amount of data traffic is a challenge for any Games, not to mention for a host country in which network reliability has historically been an issue due to its relatively modest network infrastructure.
In Brazil, the most common form of connectivity is mobile, as opposed to North America or Asia where wireline is predominant, which influences service quality. As mobile networks are a significantly more complex technology, mobile service providers face issues regarding assuring the quality of end-to-end services from the end user device to the Internet or the cloud, across all segments of the network. This is where the value of CENX’s Exanova Service Intelligence software could present itself - enabling service providers to make rapid, informed decisions to assure service quality and run their networks more efficiently. Exanova does this by harnessing the power of real-time big data analytics to deliver actionable intelligence.
If deployed, CENX’s solutions could also have the potential to have ongoing positive impacts in the development of Brazil, even after the Games’ closing ceremony. Exanova helps service providers run their operations more cost-effectively and efficiently, allowing them to shift investment towards building out their infrastructure and other strategic initiatives. This could lead to job growth and stimulate the overall economy as telecommunications provides the critical foundation for business.
By using Exanova, an improved, reliable, and broader coverage communications network can be established – and that's tantamount to a gold medal performance.